Which came first: the chicken or the egg? An appreciated cycling tourism product is always the result of good stakeholder coordination, but often a single cycle route can strengthen existing collaborations or even generate new ones. This session features various cooperation models and lessons learnt from EuroVelo route coordination and beyond, offering replicable examples and a reflection on governance approaches.

Session 1.2 – What do cyclists (look) like? Insights from user surveys

Understanding who the users are helps cycling and tourism professionals create the best products matching their needs and values, as well as make the case for more cycling investments. This session presents the most recent data on cycling tourists’ profiles and behaviour, combining different methodologies and focus areas.

Session 1.3 – Multi-purpose cycle route networks: from principles to reality

EuroVelo routes often form the backbone of national or local cycle route networks and can be used by commuters and tourists alike. Routes interact just as different users do. From the European cycle route network and its principles to flexible local node networks, this session explores how the pieces of this puzzle come together while striving to create attractive, safe and feasible routes.

Session 1.4 – Creating compelling narratives that encourage cycling tourism for everyone

Afternoon Parallel Sessions (14:00 – 15:30)

Session 2.1 – Reinventing regions with cycling tourism

Cycle routes often cross remote, less-developed areas, connecting them to cities, to each other, and to neighbouring countries. Regenerative tourism is a buzzword in the tourism sector right now, but cycling tourism did all this before the hype. This session includes well-established initiatives that changed the tourism landscape, as well as young projects that can inspire cycling tourism development in areas looking for a new identity.

Session 2.2 – Organising public and private stakeholders around cycling tourism

The business of cycling tourism requires good coordination between route managers, public authorities, civil society, the hospitality sector, transport operators and content creators. From cycling-friendly labels to national and international stakeholders, this panel discusses experiences and strategies from different cycling destinations.

Session 2.3 – Between quality and innovation: Planning actions in cycling infrastructure

This session provides concrete examples of decision-making and implementation models for quality cycle routes, while looking at the most recent innovations in cycle route development. Keeping an eye on cycling tourism trends and supporting data can help make the right choices and investments, adapting them to local contexts and resources.

Session 2.4 – Flow Monitoring for Cycling Tourism